Course Highlights

Advocacy is about influencing agendas. Or global agendas are influenced by multiple actors, at global and regional levels.

• Through an immersion into the strategy, politics and history of advocacy, you will develop the analytical framework to build a successful communication campaign. Consolidating your learning with case studies and a two-day study trip to Brussels, you will discover how theory is applied in practice in the context of the European Union, and become skilled at defining strategic approaches for your advocacy campaigns, and achieving realistic communication objectives.

To make an impact on your audience in today’s information-intensive world, you need to generate immediate, strong and sustained connections using multiple varied channels.

• Through a series of practical trainings and case-based approaches, you will be equipped with tools, techniques and skills needed to execute successful advocacy campaigns. From the fundamentals of storytelling to crisis management and brand reputation, you will learn how to deliver clear, effective and impactful messages.

In an evolving geopolitical landscape, systems of global governance need to adapt.

• Gain historical and analytical perspectives to better understand contemporary dynamics in the international system. You will develop expertise on actors and mechanics of global decision-making. You will apply this knowledge to a range of hot topics on the global agenda, and will be skilled at identifying areas for collaboration and / or conflict.

How are policies adopted and evaluated ? Who takes decisions, and why?

• Through case studies and innovative methodologies, you will deconstruct the policy-making process to better understand how policies are made, who influences decisions, and how they are evaluated. Through foresight (scenario) and design-thinking, you will develop your own policy-making methodology to add to your toolkit, while honing your advocacy and communication skills.  You will leave skilled at assessing different options for action, better equipped to make considered decisions and leading your team to success.